Mitigate Stress Product Label Design Project
Project Overview: Legacy Creative LLC undertook the design of product labels for the Mitigate Stress line, focusing on unified branding across the range. The design features a consistent look with a color palette of white, black, and blue, emphasizing a minimalistic, flat, and bold aesthetic.
Objectives:
- Unified Branding: Ensure a coherent visual identity across all product labels.
- Symbolic Imagery: Incorporate meaningful elements that reflect the natural origins of the products.
Strategy:
- Design Elements: For the magnesium products, labels feature a river flowing from a mountain, symbolizing magnesium’s natural consumption through water. Shilajit products maintain the mountain imagery but without the river, symbolizing the source where shilajit is harvested.
- Contrast and Visibility: Utilized mostly white labels to contrast sharply with the amber or black bottles, creating a bold and distinctive shelf presence.
Results:
The label designs have significantly enhanced brand recognition and appeal, contributing to a cohesive brand experience and supporting the company’s marketing efforts. The distinct, clean design helps the products stand out in a competitive market.
